BETTER PLACE CASE STUDY Essay Example | Topics and Well Written Essays - 2000 words

BETTER PLACE CASE STUDY - Essay Example The mission was to be achieved by forming partnerships with other companies and the Israeli government which would help launches a network of electric vehicles nationally and eventually it would be extended to the whole world after forming partnerships with other governments Vision The vision of Better Place was, â€Å"to create linkages between car companies, battery companies, utilities and consumers in a manner that would enable electric vehicles to attain widespread adoption†. Creating links with the car companies will help in modification of the cars so that electrical vehicles are attained. The battery companies will help to provide the rechargeable batteries for the vehicles Stakeholders Better Place formed partnerships with the following: Venture Capital firms Corporate clients Israel’s national electric utility Car manufacturers Battery companies Israeli government Suppliers and Service providers Consumers The organization had also announced partnership with fi rms and governments in: Denmark Australia United states Japan Canada and engaged in conversations with 25 other governments around the world. The stakeholders of Better Place play a great role in making the organization achieve its mission. For example; the Israel government as a stakeholder of the organization helps it to launch a nationwide network of electric vehicles. Other stakeholders like the firms and other governments across the globe similarly would help the organization to launch a global network of electrical vehicles. Governments on the other hand are able to reduce the greenhouse gases and other effects caused by the Inte1rnal Combustion Engines, and also reduce the amount of oil consumption (Bogue & Buffa, 1986). Stakeholders like the Israel’s national electric utility will help to increase the mobility of the electric vehicles so that they are not limited to 100 miles as they currently. They will help in the creation of recharging spots all over to replace the gas stations. In return, the national electric utility is able to have an increased amount of income (McLaughlin & Maloney, 1999). The battery companies provide rechargeable batteries for the organization thus they get ready market for their products. The other stakeholders included suppliers and service providers e.g. Electric Recharge Grid Operator. â€Å"ERGO† helped â€Å"Better Place† by providing recharging services to electric vehicles belonging to subscribers. The presence of ERGO made the services readily available. On the other hand, they were competitors of Better Place since they offered the same service that Better Place could offer, and the drivers were either to subscribe to either Better Place or ERGO. They partnered with suppliers like the car manufacturing companies to provide them with modified vehicles, the electric vehicles. The consumers as important stakeholders to the company were very eager to use the technology. 57% of Israel drivers, 40% of Denmark drivers, 39% of Australia drivers among others wanted the electric powered vehicles. At the time of launching the technology in Israel, 20,000 Israel drivers were very willing to purchase the electric vehicles. They benefit on the comfort and advantages of electric vehicles over internal combustion engine vehicles as Better Place gets its market. A summary of main stakeholders are outlined in the diagram below. Level of Interest Low Power/ LoI High LoI Government Venture Capital Firms Consumers Supplier High Power Industry and Scenario Analysis The automobile industry uses the five forces of analysis to identify the